Herbed Beef Rib Roast

6 lb. first cut rib roast, well trimmed
4 tsp. McCormick Italian seasoning
2 tsp. McCormick Season-all seasoned salt
3/4 tsp. black pepper

Preheat oven to 350. Place meat on rack in shallow roasting pan. Combine next 3 ingredients and press evenly into surface of meat.

Roast, uncovered at 350, 20 minutes per pound or until internal temperature reaches 145 degrees for medium rare or 160 degrees for medium.

Remove roast from oven and transfer to platter or carving board. Let stand 10 minutes before carving. Serve with McCormick brown gravy.